The importance of a detailed website audit

You have a phenomenal website that is up and running, and it has spectacular features and details that catch the visitor’s eye. You finally have a fantastic instrument to achieve your business objectives, and now, you are faced with one of the two possible scenarios:

  • 1. The website doesn’t generate the traffic you believe it should, and the sales and conversions are not improving;
  • 2. The website’s performance is solid, and you are satisfied with the results, yet, you understand there is a room for improvement.

Whether you are in scenario 1 or 2, there is still one concern that clouds your mind: how much of your website’s performance do you truly understand?

The expensive tools for analytics you work with are an ample source of various numbers and statistics, however, what they lack is a simple and understandable elaboration on your website’s search visibility and performance – the essential information for your online growth.

This is where the website audit takes the stage

The website audit is a comprehensive analysis and evaluation of your website that provides complete information on your website’s health, search visibility, and performance.

The key goal of the website audit is to provide a full picture of the areas that impact the health of your website, and the areas that can be further optimized and improved. Moreover, the website audit is a tremendous help to learn what your website’s opportunities are and how to utilize those opportunities for satisfactory results.

Simply put, the website audit will give you answers to the questions that exhaust you on a daily basis:

  • - Why is the website not visible enough? How can I improve the website’s visibility?
  • - Why are the conversions low?
  • - Why do the visitors leave the website shortly after they land on it?
  • - Is my website mobile friendly?
  • - What do I need to improve to achieve the desired results?

The list features only a few of the endless stream of questions that you ask yourself every single day.

A high-level insight of your website’s performance will successfully diagnose the problems on your website, therefore, answer the questions of what and how to improve to achieve exceptional visibility and performance.

Ultimately, the comprehensive report will identify revolutionary strategic ideas for your website and online reputation that will undoubtedly boost your continuous growth and success.

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